Leveraging the Power of Culture for Small and Medium-Sized Businesses in the Pasifika and Maori Communities
As a business leader, it's crucial to understand the importance of culture in shaping your company's identity, values, and overall success.
by Joey Nanai I 6 February 2023
For small and medium-sized businesses in the Pasifika and Maori communities, leveraging the unique cultural heritage and traditions of your people can have a profound impact on your success and growth. In this blog, we'll share some tips on how you can leverage the power of culture in your business and offer a relevant story to illustrate the point.
Embrace Your Cultural Identity
One of the most powerful ways to leverage your cultural heritage is to embrace your cultural identity. This includes incorporating traditional elements, such as language, customs, and design, into your branding, marketing, and overall business strategy. By doing so, you are not only celebrating your heritage but also creating a strong and unique brand that resonates with your target audience.
Connect with Your Community
Another way to leverage your cultural heritage is to connect with your community. Building strong relationships with customers, suppliers, and other stakeholders within your community can help you create a loyal customer base, establish a positive reputation, and even gain access to new business opportunities. By engaging with your community and working together, you can create a powerful network that can support your business growth.
Celebrate Your Traditions
Celebrating your cultural traditions is an important way to reinforce your cultural identity and create a strong connection with your community. This could be through organizing cultural events, such as festivals or concerts, or by incorporating traditional elements into your products and services. By doing so, you are not only showcasing your cultural heritage but also creating a positive and memorable experience for your customers.
Offer a Unique Perspective
The unique cultural heritage and traditions of the Pasifika and Maori communities offer a unique perspective that sets your business apart from the competition. By leveraging this perspective, you can offer innovative and unique products, services, and experiences that your customers will love. By doing so, you are not only creating a competitive advantage but also establishing your business as a leader in your industry.
A Relevant Story
To illustrate the power of culture in business, let's take a look at a real-life example. Meet Tama, the founder of a small Maori-owned fashion brand, called Tama’s Threads. Tama grew up surrounded by traditional Maori weaving techniques, and as a result, he was inspired to create a fashion brand that celebrates his heritage and showcases the beauty of Maori weaving. Tama embraced his cultural identity by incorporating traditional Maori elements, such as tukutuku panels and koru patterns, into his designs. He also connected with his community by working with local Maori weavers to create his products and by organizing cultural events, such as traditional Maori concerts, to celebrate his heritage. As a result, Tama’s Threads has become a popular and respected brand within the Maori community and beyond.
By leveraging the power of culture, small and medium-sized businesses in the Pasifika and Maori communities can create a strong brand, connect with their community, and establish a competitive advantage. By embracing your cultural identity, connecting with your community, celebrating your traditions, and offering a unique perspective, you can take your business to new heights and achieve success.